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Modra Pupava is a Slovak natural cosmetics brand with several range of products on the market. The collections are differentiated by color and are unique by using non-glue packaging. Inner side of the packaging consists of additional and practical information for users how to use the product. The product itself is of high quality, using natural ingredients from Europe.
I unified product naming and packaging copy to improve the users orientation in the product range, after an extensive competitors analysis and in-depth product names comparison analysis.
New product names and logic to copy description were introduced to enhance users navigation through packaging content and product range. Product names were limited by various legal requirements and restrictions, hence the final proposals were carefully selected.
Creative copywriting
Concept development
UX research
Branding
