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Big Tiny Dot is a sustainable Slovak jewellery brand for women and kids. Established by an experienced jewellery designer and her sister, the products are handmade, using traditional jewellery techniques and high quality materials sourced from Europe.
I contributed to design a communication strategy by conducting research via user testing and creating content for all channels and materials, such as web, social media, packaging and promotions.
As the name “Big Tiny Dot” indicates, the brand is playing around with the element of a dot in the design and copy. Tone of voice is simple, using short expressions. As jewellery is meant to be gifted to the loved friend, colleague or a family member, main tagline reads "We are dots that found each other" in a meaning that two people found the way in life and were meant for each other.
Creative copywriting
Content strategy
Concept development
UX research
User flow
