Ladenzeile corporate website

About Ladenzeile

Ladenzeile GmbH (previously Visual Meta GmbH) is an online shop aggregator showcasing products in fashion, living and lifestyle from hundreds of sites. The shopping platforms operate under the names Ladenzeile and Shopalike in 13 European countries. The company was founded in 2009 and as of 2011 is part of the international media powerhouse Axel Springer.

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Context

Company has been renamed from Visual Meta to Ladenzeile, taken from the name of the shopping platform. Ladenzeile and Shopalike shopping platforms have gone through complete redesign. The new look and feel of the brand had to be reflected on the corporate website, in terms of design, tone-of-voice and communication strategy.

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Objective

The objective of the corporate website redesign project was to create an intuitive, modern and simple MVP of the website that speaks to different audiences (B2B, B2C and B2E) and acts as a professional business-card that highlights business model and key services.

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The Problem

The current corporate website was outdated. The identity and tone of voice did not match the company or brand purpose.

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The Solution

To design user-friendly corporate website that is aligned with the new brand strategy. To deliver concise messaging to B2B, B2E and B2C audience that communicates clearly the business model and key services.

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My roles

I have been appointed to be in a role of Lead Project Manager that directs the product team. Besides this role I led UX research and contributed to writing the content:

Lead Project Manager

- managed the product, design and content teams

- communicated internally with stakeholders and C-level executives to align on business needs

- led communication with the external development agency

UX Researcher & Specialist

- developed research plan and facilitated brainstormings

- conducted UX research and content testing

UX Writer

- supervised, edited and created copy for B2B, B2E and B2C audience.

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Skills

UX Research

Stakeholders interviews

Brainstorming and conceptualizing

Leading workshops

Inter-disciplinary cooperation

Content and design testing

UX Writing and editing

Project Management

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Methodology

Competitive analysis

Task analysis

Journey mapping

Interviews

Sitemap

Wireframing

Hallway testing

Highlighter testing

5-second testing

Qualitative usability testing

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^{For more info, visual references and deliverables, please, see the case study.}

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